Understanding Gen-Z

Gen-Z is known for its tech-savviness, social consciousness, and preference for authenticity. Adapting to these traits can lead to more effective marketing and recruitment activities across the board.
‍

27%

of the workforce is expected to be Gen-Z by 2025, signalling a substantial infusion of young talent into the job market.
‍

95%

of Gen-Z owns smartphones, underscoring their strong reliance on digital tech for communication, entertainment, and information.
‍

49%

Nearly 50% of Malta's young professionals in full-time jobs has actively sought new employment opportunities in the last year.
‍
‍

82%

A significant 82% of respondents show a strong preference for internships when they guarantee future job opportunities.

_{Data from FreeHour 'Gen-Z In The Workplace' Survey}

42%

41.9% of respondents said they would leave their current job without securing another job if their work became too stressful.
‍

Our Platform

FreeHour is Malta’s leading platform for everything student & youth. We create and curate fun, informative, and educational campaigns tailored to Gen-Z in Malta. Using our mobile app & social media reach, we're able to position your brand at the forefront of the younger demographic.

38,500+

App Users

65,000+

Followers

20,000+

Followers

20,000+

Followers

Avg 1,600

Likes / Post

3 Million Content

Views / Week

95% of

Local Youths

95% of

Local Youths

Our Demographics

13 - 17 YEAR OLDS

18 - 24 YEAR OLDS

24 - 30 YEAR OLDS

What We Offer

Promotional Content
 On FreeHour's Instagram
‍

Elevate your brand with captivating promotional content featured on FreeHour's Instagram, reaching Malta's influential Gen-Z audience.

Engaging Short Form
Video & TikToks
‍

Capture attention with dynamic short videos and TikToks, tailored to resonate with the younger demographic, courtesy of FreeHour.

Banners & Placements On
The FreeHour App
‍

Gain prominent visibility among students and youth in Malta by utilising strategic banners and placements within the FreeHour app.

Push Notifications
Targeted Via Area Of Study
‍

Maximise engagement by delivering targeted push notifications, tailored to specific areas of study within the student community through FreeHour.

‍Recruitment Marketing  ‍
‍& CV Collection
‍

Streamline your hiring process with recruitment marketing services and efficient CV collection, leveraging FreeHour's extensive reach among students and fresh graduates.

Tailored Workshops With 2023
Data On Employment & Social Media
‍

Stay ahead in understanding Gen-Z with tailored workshops, featuring the latest 2023 data, to bridge the gap between your business and this influential generation.

Examples of Promotions

Promotional Content &
Brand Awareness
_{inc. creation & tag}

Recruitment &
CV Collection
_{inc. creation & CV upload}

Placements On
FreeHour App
_‍_{inc. targeting & link}

Direct Message To
All App Users
_{inc. targeting & URL link}

Latest Projects

Discover how FreeHour continues to bridge the gap between businesses and Malta's Gen-Z demographic through our most recent projects. Get a glimpse into our successful ventures, designed to connect your brand with this influential audience.

FreeHour

Balancing A Work-Study Lifestyle – Smarter Not Harder

FreeHour

First Impressions Count – New Job Edition

FreeHour

CV Hacks – How To Make Yours Stand Out

What We Offer

FreeHour is Malta’s leading platform for everything student & youth. We create and curate fun, informative, and educational content/campaigns for young people in Malta.

Instagram Posts & Stories  To 50,000+ Followers

FreeHour publishes local & international news, curating the tone & visuals to be consumable by the

Engaging Short Form Video & TikTok Creation

FreeHour raises awareness, starts conversations and supports young people through engaging content.

Banners On Main Screens Of FreeHour App

FreeHour produces a wide range of entertainment content pieces, ranging from videos, quizzes, social

Push Notifications Targeted Via course

FreeHour publishes local & international news, curating the tone & visuals to be consumable by the

Targeted Recruitment & CV Collection

FreeHour raises awareness, starts conversations and supports young people through engaging content.

Employer Branding  & Gen-Z Workshops

FreeHour produces a wide range of entertainment content pieces, ranging from videos, quizzes, social

FreeHour

Tap Into

Malta's

Gen-Z Demographic

Understanding Gen-Z

27%

95%

49%

82%

42%

Our Platform

38,500+

App Users

65,000+

Followers

20,000+

Followers

20,000+

Followers

Avg 1,600

Likes / Post

3 Million Content

Views / Week

95% of

Local Youths

95% of

Local Youths

Our Demographics

13 - 17 YEAR OLDS

18 - 24 YEAR OLDS

24 - 30 YEAR OLDS

Students & Graduates

What We Offer

Promotional Content On FreeHour's Instagram‍

Engaging Short Form Video & TikToks‍

Banners & Placements On The FreeHour App‍

Push Notifications Targeted Via Area Of Study‍

‍Recruitment Marketing ‍‍& CV Collection‍

Tailored Workshops With 2023 Data On Employment & Social Media‍

Examples of Promotions

Promotional Content & Brand Awarenessinc. creation & tag

Recruitment & CV Collectioninc. creation & CV upload

Placements On FreeHour App‍inc. targeting & link

Direct Message To All App Usersinc. targeting & URL link

Latest Projects

FreeHour

FreeHour

FreeHour

What We Offer

Instagram Posts & Stories To 50,000+ Followers

Engaging Short Form Video & TikTok Creation

Banners On Main Screens Of FreeHour App

Push Notifications Targeted Via course

Targeted Recruitment & CV Collection

Employer Branding & Gen-Z Workshops

Join Our Trusted Partners

Official Partners

Brands We Work With

Our Mission

Promotional Content
 On FreeHour's Instagram
‍

Engaging Short Form
Video & TikToks
‍

Banners & Placements On
The FreeHour App
‍

Push Notifications
Targeted Via Area Of Study
‍

‍Recruitment Marketing  ‍
‍& CV Collection
‍

Tailored Workshops With 2023
Data On Employment & Social Media
‍

Promotional Content &
Brand Awareness
_{inc. creation & tag}

Recruitment &
CV Collection
_{inc. creation & CV upload}

Placements On
FreeHour App
_‍_{inc. targeting & link}

Direct Message To
All App Users
_{inc. targeting & URL link}

Instagram Posts & Stories  To 50,000+ Followers

Banners On Main Screens Of FreeHour App

Targeted Recruitment & CV Collection

Employer Branding  & Gen-Z Workshops