Understanding Gen-Z

Gen-Z is known for its tech-savviness, social consciousness, and preference for authenticity. Adapting to these traits can lead to more effective marketing and recruitment activities across the board.
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27%

of the workforce is expected to be Gen-Z by 2025, signalling a substantial infusion of young talent into the job market.
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95%

of Gen-Z owns smartphones, underscoring their strong reliance on digital tech for communication, entertainment, and information.
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49%

Nearly 50% of Malta's young professionals in full-time jobs has actively sought new employment opportunities in the last year.
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82%

A significant 82% of respondents show a strong preference for internships when they guarantee future job opportunities.

Data from FreeHour 'Gen-Z In The Workplace' Survey

42%

41.9% of respondents said they would leave their current job without securing another job if their work became too stressful.
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Our Platform

FreeHour is Malta’s leading platform for everything student & youth. We create and curate fun, informative, and educational campaigns tailored to Gen-Z in Malta. Using our mobile app & social media reach, we're able to position your brand at the forefront of the younger demographic.
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38,500+

App Users

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65,000+

Followers

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20,000+

Followers

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20,000+

Followers

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Avg 1,600

Likes / Post

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3 Million Content

Views / Week

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95% of

Local Youths

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95% of

Local Youths

Our Demographics

13 - 17 YEAR OLDS

18 - 24 YEAR OLDS

24 - 30 YEAR OLDS

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Students & Graduates

FreeHour boasts a remarkable 95% user adoption rate among students from Universities, MCAST and all 6th forms across the Maltese Islands.
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university of malta logoMCAST logoITS Malta logoSTC Malta logosaint martin's malta logoGF Abela Junior Collage Malta logoDe La Salle Collage MaltaSt Aloysius Collage MaltaGiovanni Curmi Higher Secondary Malta

What We Offer

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Promotional Content

On FreeHour's Instagram
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Elevate your brand with captivating promotional content featured on FreeHour's Instagram, reaching Malta's influential Gen-Z audience.
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Engaging Short Form
Video & TikToks
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Capture attention with dynamic short videos and TikToks, tailored to resonate with the younger demographic, courtesy of FreeHour.
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Banners & Placements On
The FreeHour App
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Gain prominent visibility among students and youth in Malta by utilising strategic banners and placements within the FreeHour app.
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Push Notifications
Targeted Via Area Of Study
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Maximise engagement by delivering targeted push notifications, tailored to specific areas of study within the student community through FreeHour.
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‍Recruitment Marketing
 ‍
‍& CV Collection
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Streamline your hiring process with recruitment marketing services and efficient CV collection, leveraging FreeHour's extensive reach among students and fresh graduates.
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Tailored Workshops With 2023
 Data On Employment & Social Media
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Stay ahead in understanding Gen-Z with tailored workshops, featuring the latest 2023 data, to bridge the gap between your business and this influential generation.
Icon - Elements Webflow Library - BRIX Templates
Icon - Elements Webflow Library - BRIX Templates

Examples of Promotions

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Promotional Content &
Brand Awareness
inc. creation & tag

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Recruitment &
CV Collection
inc. creation & CV upload

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Placements On
FreeHour App
‍inc. targeting & link

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Direct Message To
All App Users
inc. targeting & URL link

What We Offer

FreeHour is Malta’s leading platform for everything student & youth. We create and curate fun, informative, and educational content/campaigns for young people in Malta.
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Instagram Posts & Stories 
To 50,000+ Followers

FreeHour publishes local & international news, curating the tone & visuals to be consumable by the
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Engaging Short Form Video & TikTok Creation

FreeHour raises awareness, starts conversations and supports young people through engaging content.
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Banners On Main Screens
Of FreeHour App

FreeHour produces a wide range of entertainment content pieces, ranging from videos, quizzes, social
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Push Notifications Targeted Via course

FreeHour publishes local & international news, curating the tone & visuals to be consumable by the
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Targeted Recruitment
& CV Collection

FreeHour raises awareness, starts conversations and supports young people through engaging content.
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Employer Branding 
& Gen-Z Workshops

FreeHour produces a wide range of entertainment content pieces, ranging from videos, quizzes, social

Join Our Trusted Partners

Official Partners

Brands We Work With

Schedule Your Call With Matt For Freshers
This call provides valuable insights into how we can contribute to the growth of your business within the Gen-Z demographic.

Schedule a call at your convenience on Matt's calendar to explore the possibilities for your business.

Our Mission

Opening Quotation Mark
FreeHour is Malta’s leading platform for everything student & youth. Our mission is to inform, entertain & educate our audience by crafting a relevant, accessible, and relatable platform specially designed for Gen-Z.
Closing Quotation Mark
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